total audience rating


total audience rating
сокр. TA марк., СМИ суммарный рейтинг, общий рейтинг, общий показатель популярности (доля населения некоторой географической зоны, которая смотрела передачи данной телевизионной станции в данный период времени или определенную программу данной станции в течение не менее шести минут)
See:

Англо-русский экономический словарь.

Смотреть что такое "total audience rating" в других словарях:

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  • rating point — UK US noun [C, usually singular] ► COMMUNICATIONS, MARKETING the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: »One rating point equals 1% of the nation s 95.4… …   Financial and business terms

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  • Gross Rating Point — GRP (short for Gross Rating Point) is the sum of ratings achieved by a specific media vehicle or schedule. It represents the percentage of the target audience [Reach (advertising)|reached by an advertisement. If the advertisement appears more… …   Wikipedia

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  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium